Product Design

Clippura

Introducing Clippura, the versatile hair claw clip expertly tailored for diverse hair textures, volumes, and lengths. Designed with innovative vertical hooks, Clippura guarantees that your hair stays securely in place, enabling you to remain active without any concern.

I created the brand name Clippura, a blend of "clip" and "pura," meaning pure, which mirrors the product’s straightforward and effective design. This name adheres to key branding principles: it’s short, easy to remember, and simple to pronounce, qualities that enhance its memorability among consumers. I also secured the exact .com domain at the time I created the name, ensuring a strong online presence that aligns with our digital strategy. This name not only ties in with the theme of hair beauty but also reflects the elegance and simplicity that our target customers appreciate.

In developing Clippura, I applied a range of skills to establish a cohesive and appealing brand identity:

• 3D modeling in Maya, where I focused on applying textures and lighting to create a polished final image of the clip.

• Logo design in Figma, where I aimed to craft a distinctive emblem that embodies the brand’s essence, drawing inspiration from high-fashion styles, characterized by simplicity, elegance, and clarity.

• Poster design in Canva, for creating eye-catching promotional materials that not only attract but also inform potential customers, maintaining a high-fashion aesthetic that is straightforward and refined.

• Image editing with Meitu, where I postprocessed the images to enhance their overall appeal, ensuring they present the product in the best possible way.

These tools were instrumental in developing clear, attractive visuals that effectively convey Clippura’s message and forge a connection with our target audience, aligning with the sophisticated and minimalist style that resonates with contemporary beauty and fashion trends.